ABC once passed on USA Network's hit. Now
it hopes the cable detective can help find its missing ratings
BY JAMES PONIEWOZIK
Friday, Aug. 23, 2002
The story of Adrian Monk "the protagonist of the hit detective show on the USA Cable Network is not unlike the story of Monk, the series. Monk, played by Tony Shalhoub, is a brilliant detective with a few quirks: after his wife was murdered, he developed obsessive-compulsive disorder (OCD). Now he's germ phobic and afraid of heights and milk. He can ID a criminal with little more than a sniff of the curtains at a murder scene, but put him near a couch with a crooked pillow, and he can't function until he straightens it. Because of his condition, he was fired from the San Francisco police force. Yet when a tough case comes up, his former colleagues keep calling him back to save their heinies. Monk the series was also let go from the big leagues. It was developed for ABC, which passed on this charming but quirky comedy-drama. But now that Monk is a hit on cable and ABC is starved for hits of its own it seems ABC's opinion of the series has improved. The network exercised a clause that gave it the right to rerun the show, and it's now airing Monk repeats.
It's common for network shows to cut rerun
deals on cable (the Law & Order family, 24). But Monk's reverse
trip shows how business has changed for ABC and TV as a whole.
Monk
was in development at ABC back in the heyday of Who Wants to Be a Millionaire,
which now seems as quaint a turn-of-the-century phenomenon as gains on
one's 401(k). Since then, the network has tumbled from first place to fourth
in the ratings, and it has started looking outside for help. Earlier this
month, it made a production deal with HBO (owned by Time's parent company,
AOL Time Warner). The Monk "experiment," says ABC Entertainment
president Susan Lyne, provides ABC with only slightly used programming
on the cheap and benefits Disney, ABC's parent, which produces Monk.
"Potentially," she says, "this is a great way of doing business." Monk's
ABC debut drew more than 7 million viewers pretty good for a summer rerun
and huge by cable standards. The Monk move is also a sign of how
the status lines between cable and broadcast TV have faded. Recently, most
of TV's acclaimed, successful new dramas have debuted on cable (The Shield,
Six Feet Under), while the networks' new success stories The Bachelor,
American Idol, Dog Eat Dog are reality shows that might once have gone
to cable. Says USA president Doug Herzog: "[Cable is] not the sorry sister
or the B team. We can create first-rate programming."Indeed, Monk
(which airs on usa Fridays at 10 p.m. E.T.) is the kind of distinctive,
fresh series that the big networks could make but rarely do. It's a lighthearted
whodunit think of '70s shows like The Rockford Files but with added sophistication
and poignance, in part because of Shalhoub's dryly funny performance.
But Shalhoub almost didn't take the part. "I liked [the script],"
he says, "but I didn't see myself doing it." His manager told him to take
a second look. "She was trying to tell me in a covert way that it was well
suited to me." She was right. There's a touch of sweet-hearted madness
in many of his characters, from the perfectionist chef in Big Night to
Wings' goofily hapless cabbie Antonio. Where another actor would have made
Monk Keerrraazy with a capital K, Shalhoub portrays him with
cool-jazz reserve as a Woody Allenish nerd, which makes the character both
funnier and more affecting. Granted, even most ocd sufferers do not have
Monk's over-the-top problems. "We're taking dramatic license," says
Shalhoub, who met several times with a psychologist while researching
his part. "We're loading this character with just about everything a person
like him can have." In a strange way, Monk's exaggerated condition
makes his crime-solving genius more plausible. (More so than Monk's
secondary characters, who too often have a cardboard, murder-mystery-dinner-theater
feel.) It makes us see that Adrian Monk's talent and that of the
many fictional sleuths who preceded him is just a healthier manifestation
of his malady: he needs to impose order on a world that inexorably tends
toward entropy. Is that crazy? Not as crazy as having let this show get
away to another network.
Reported by Jeanne McDowell/Los Angeles